Africa Day Australia Inc. (ADA) Social Media Marketing Tender

1. About Africa Day Australia (ADA)

Africa Day marks the founding of the Organisation of African Unity (OAU), now called the African Union (AU) on 25th  May, 1963 with the vision of an integrated, prosperous and peaceful Africa. This symbolic date is now celebrated annually, around the globe as African Liberation Day, in partnership with the United Nations, the African Union, Non-Government and community organisations.

Africa Day Australia Inc. (ADA) has led the Africa Day celebrations in Melbourne since 2012 and has grown from strength to strength, bringing African Australians together with a unity of purpose to celebrate this day with a series of events in the month of May – see

ADA is a not-for-profit organisation run entirely by volunteers consisting of dedicated individuals from various African nations and the wider Australian and international community.

1.1      ADA has 4 key annual activities:

1.1.1   Families, Youth and Advancing African Australian Agenda Forum – Focus on issues and potential solution facing African Australian youths and families with experienced experts sharing their insights and experiences.

1.1.2   Mad Flavours – Youth talent quest, unleashing African Australian creative talents. Africa’s Got Talent is the performing arts competition part of Africa Day. It is open to young emerging African Australian artist to showcase their talent to the wider Australian community, enabling the bridging of the gap.

1.1.3   Africa Day Sports Festival – This is a family friendly day uniting African communities and fostering wider community harmony and integration through sports and cultural activities. Among the several sports to be enjoyed are basketball, netball, athletics (5 km walk or run), Africa Day Soccer Cup and Australian football competitions. Food stalls, artefacts and clothes stalls are also available. This family oriented event also presents ‘kid’s zone’ with jumping castle, face painting among other activities tailored for kids.

1.1.4   Africa Day Gala Dinner – A great night of celebrations to culminate the month long activities. A cross section of the multicultural Communities composed of business, political, governmental, community leaders and the general public socialise and network with each other.

  1. 2. Summary of requirements

Africa Day Australia (ADA) invites tenders for the provision of social media marketing services, covering the ADA’s activities and responsibilities. The tenderer will be providing the services in accordance with the directions and requirements of ADA management. This includes marketing of all events on a variety of social media platforms, including but not limited to:

  1. 1. Facebook
  2. 2. Instagram
  3. 3. Twitter
  4. 4. Linkage with ADA website content

The tender will be open for 10 working days from 03. 06 2019 and will close on 17.06. 2019.

Late submissions will not be accepted.

  1. 3. Scope

This Request for Tender is seeking tenders for the provision of social media marketing services covering the ADA’s activities and responsibilities to be delivered, including the following:

4.1    Social Media Marketing:

4.1.1 Two posts per week on existing ADA social media platforms: Facebook, Instagram and Twitter

4.1.2 Pre and post coverage of the four ADA events in May:        Mad Flavours;        Sports Festivals;        Forums (Family, Youth & Advancing African Australian Agenda)        Africa Day Gala

4.1.3 Facebook event creation for all four events including event graphic design.

4.1.4 Six-week (daily posts required) campaign leading up to the first ADA event.

4.1.5 Live coverage (including Facebook and Instagram live) of all four ADA events in May on all social media platforms including Instagram stories.

4.1.6 Monitor and report success through reach/impressions, link clicks, social shares, unique visitors , video views, downloads, comments etc for each social media outlet.

4.1.7 Provide actionable advice on conversion rate improvement.

4.1.8 Provide post event coverage and analytical report on audience engagement within 2 weeks of the last of the four ADA events.

4.1.9 Showcase ADA team attendance at key events such as the Premier’s Gala Dinner and award nominations

4.2    Video Creation

4.2.1 Create a video that snapshots highlights of each event that are a duration of up to 1 minute each event and promote forthcoming events.

4.3    Ad  hoc  grant  program  support  for  various  events  e.g.  Wyndham Community Activities

4.3.1 Create Facebook events for upcoming events.

4.3.2 Design and create event flyers for all 4 ADA events which are suitable for Facebook events, Instagram and Twitter and print in line with the ADA style guidelines.

4.3.3 Create and review event speaker bios and graphics.

4.3.4 Design screensavers for ADA forums and events.

4.3.5 Design event advertising and ancillary posters / signage etc.

ADA Social Media Tender April 2019